Overview
What is Kameleoon?
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…
Excited to continue building our relationship with Kameleoon!
Great tool, features & support team!
TrustRadius Insights
Great platform with a wide variety of features
Solid web zxperimentation tool to boost conversions and take data-driven decisions
Nice optimization and personalization of UX and data stack integration.
A great A/B test and personalization module : We strongly recommend !
An efficient personalization and AB testing tool giving endless possibilities
1) A/B testing to test different versions of our pages to increase engagement and conversions (we …
A performant and innovative platform for AB testing
A nice tool and a great customer support!
Nice tool for A/B test
Happy to work with Kameleoon
A powerful experimentation tool
An easy-to-use, all-in-one testing and personalization tool, and much more!
Fantastic A/B testing for technical and non-technical users.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard visitor segmentation (44)9.898%
- a/b experiment testing (44)9.696%
- Goal tracking (45)8.888%
- Conversion tracking (44)8.888%
Reviewer Pros & Cons
Pricing
Enterprise
Quote
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.6a/b experiment testing(44) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 10Split URL testing(29) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 9.5Multivariate testing(37) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 9.5Multi-page/funnel testing(31) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 10Cross-browser testing(29) Ratings
Preview your experiments across multiple browsers at once.
- 9Mobile app testing(18) Ratings
Ability to run tests to optimize mobile applications.
- 8.9Test significance(39) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 8Visual / WYSIWYG editor(39) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.4Advanced code editor(38) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 9.1Preview mode(43) Ratings
Preview your experiment before running it live on your site or app.
- 8.1Test duration calculator(17) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 9Experiment scheduler(22) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 9.6Experiment workflow and approval(28) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 9.4Dynamic experiment activation(31) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 9.6Client-side tests(34) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.8Server-side tests(18) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 9.9Mutually exclusive tests(22) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 9.8Standard visitor segmentation(44) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.9Behavioral visitor segmentation(40) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.2Traffic allocation control(42) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 9.3Website personalization(32) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 8.8Conversion tracking(44) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.8Goal tracking(45) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.8Test reporting(44) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8.8Results segmentation(41) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 9CSV export(27) Ratings
Ability to export test results as a CSV file.
- 9Experiments results dashboard(40) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kameleoon?
Kameleoon Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Feature Management
Kameleoon Integrations
Kameleoon Competitors
Kameleoon Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Worldwide |
Supported Languages | French, English, Russian |
Frequently Asked Questions
Kameleoon Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 12% |
Mid-Size Companies (51-500 employees) | 38% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(86)Community Insights
- Business Problems Solved
- Pros
- Cons
Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.
User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.
Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.
Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.
Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.
Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.
Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.
Attribute Ratings
Reviews
(1-25 of 33)- Dedicated customer success team.
- Easy-to-configure experimentation platform.
- Visual and code-based editor.
- Product team receptive to user feedback.
- Out-of-the-box integration with Segment.
- Team change log to understand who made what changes.
- Platform UX/UI is "clunky" and language used doesn't always make sense.
- The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
- Adding additional reporting tools is manual/easy to forget.
Solid web zxperimentation tool to boost conversions and take data-driven decisions
- Being able to activate tests and personalizations on my own
- Launch an A/B test or a full personnalization (with their smart graphic editor or the code editor)
- Hotfix a problem on our website before our developeers can deploy a fix
- Product recommendation tool, AI-driven personnalization
- The graphical editor would be easier to use if it was responsive
- Kameleoon is cookie-dependant, so visitors who use ad-blockers may not be targeted
Nice optimization and personalization of UX and data stack integration.
- Kameleoon connects seamlessly to our data stack (analytics, CRM) through native integration or custom bridges.
- It allows us to unleash the improved capabilities of our tools and gather more insightful data.
- Collaborating with Kameleoon is easy with the simulation panel. We can manage multiple websites in a single interface allowing us to control what is being done on our various websites.
- On react/angular environments Kameleoon's graphical editor becomes hard to use and might require coding even for simple a/b tests.
A great A/B test and personalization module : We strongly recommend !
- Widget editor (creating a widget without any code)
- Results analysis dashboard (easy to read and understand)
- The consulting team (always available to help and guide us - Thank you [C...] !!)
- Segmentation (it allows us to easily target a specific audience)
- The tool is very intuitive and easy to use
- We don't have a lot of cons to report, the only one would be that it could take some time to be fully efficient on the platform (due to a lot of functionalities)
- We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
- The widget editor is intuitive and very easy to use, a lot of features are available without any code
- The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
- We strongly recommend Kameleoon !
1) A/B testing to test different versions of our pages to increase engagement and conversions (we mainly use the AB test module to test the UX and UI of our site)
2) Personalization for customer journeys and justifying the right message at the right time
3) Urgentizations to prevent stress and increase our conversions
4) The widget editor to help us create campaigns without any coding skills. [Translated by TrustRadius Moderation Staff]
Kameleoon est utilisé de différentes manières:
- A/B testing, pour tester différentes versions de nos pages afin d'augmenter l'engagement et les conversions (nous utilisons principalement le module AB test pour tester l'UX et l'UI de notre site )
- Personnalisation et AI Personalization, Pour personnaliser parcours clients et justifier le bon message au bon moment
- Urgentisations, pour prévenir le stress maketing et augmenter les conversions
- Editeur de widgets, pour nous aider à créer des campagnes sans aucune compétence en codage [Original Text]
- The support teams (consulting and technical) are really reactive and proactive which is much appreciated. Moreover, we organize regular operational meetings (twice a month) and more strategic ones during the year (to talk about the analysis, the experiments launched in the past months and the revenue generated thanks to the platform).
- The way that the dashboards are built in Kameleoon is intuitive and allow us to launch many personalizations and urgentisations on our website by simply make some duplications and adaptations according to our offers.
- We also really appreciate the product in a more global way because it's quite intuitive and easy to launch an experiment (AB test or personalization).
- It could be better if the simulation panel could load faster on certain pages (but as we know it depends of our website loading / experiments) ; otherwise, the product (dashboard, use and intuitiveness) as the support (CSM and developer teams) meet our expectations. We recommend Kameleoon as an A/B test and personalization module.
Kameleoon est bien adapté à de nombreux types d'expériences, y compris les tests AB simples utilisant l'éditeur graphique et le widget, aucune compétence en codage n'est donc nécessaire. Vous pouvez également faire des tests AB plus complexes avec l'éditeur de code pour les techniciens ou l'équipe de développeurs Kameleeon. Il y a aussi pas mal de customisations qui permettent de les orchestrer et de les hiérarchiser, ce qui est assez pratique quand on lance plusieurs customisations simultanément. [Original Text]
A nice tool and a great customer support!
- One of the strenghts of Kameleoon is the quality of their support. Indeed we have a dedicated team (Customer Success Manager, Technical Account Manager & Team Leader) that helps us on every topics: result analysis, use case identification / roadmap but also test developments.
- Moreover, the tool is intuitive and allows us to launch experiments on our own.
- For complex experiments we need support because we do not have coding skills but we can rely on Kameleoon teams.
Nice tool for A/B test
- A/B tests
- Personalization
- follow-up with the account manager
- widget editor
- Thanks to the graphic editor you can easily make change to website with limited CSS/JS knowlege
- The integrations allow you to leverage the power of other tools to add depth to your analysis and personalize targeting
- I haven't experienced any downsides or negatives to Kameleoon. The application itself, as well as my interactions with the company representatives have been a pleasure!
Test optimization ideas (copy, element position and style, URL redirection).
Targeting visitor attributes for tests
A great soft for personalisation and AB Testing
- It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
- Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
Kameleoon’s A/B testing helps us make data-driven decisions and frees up our developers
- Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
- With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
- Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
- Non-developers can easily work with the platform.
- Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
Great team and great solution !
- The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
- Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
- It may also be quite long to get some significant statistical results for tests with restricted targeting.
A great tool easy to deploy on multiple websites
- Quick to deploy on multiple websites
- Easy to read reporting pages
- Great range of targeting criteria
- When the testing page doesn't have enough visits, it can take a while to reach significant results.
- When making heavy changes, it's best to use the code editor instead of the graphic editor
Kameleoon is less appropriate for a low traffic page as it takes a while to reach statistical significance.
A powerful tool to launch personnalized experiences in full autonomy
- Create an AB tets with no code needed
- Display a banner for a specific type of visitors
- Personnalize the content according to the visitors behavior
- Creating tests on mobile devices
- Kameleoon offers a complete onboarding to give you all the keys needed to be skilful on the platform (kick-off, business training, and technical training). We’ve started to get to grips with the platform via first the Graphic Editor (which doesn’t need dev skills) and now we’re only using the Code Editor since we’re more and more experienced with Kameleoon.
- We appreciate the fact that even when you are more and more autonomous, our customer success is still there to advise us on business issues (consulting) but also to help you on technical issues (technical and support teams).
- Nothing so far. In the past, some features were missing (for example, graphic editor on mobile or impossible to move the style sheet on the graphic editor) but they have been deployed with the new platform. The Product team is really listening to the clients' feedback and continuously improving the platform.
An easy-to-use tool
- With Kameleoon I can launch many impactful experimentation and display them to all users.
- Thanks to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
- Nothing negative to write. The tool meets all of our needs.
Leading solution to personalize and experiment
- The solution is really easy to use once you get the hang of it; but it takes a bit of practice before you get the most out of it.
- Thanks to Kameleoon's graphic editor, we can make simple changes but also use the code editor if we want to make deeper experiences.
- None for the moment. The tool meets all of our needs and the CSM team is very reactive on all our requests.
Improved our customer experience with UX optimization
- The graphic editor is easy-handling a lot of aestetic changes.
- Thanks to Kameleoon we are also able to set-up a test roadmap very quickly that deliver relevant results.
- More, when needed, a qualified consultant can help us to build more complex tests, when code is required.
- You need a technical level to setup advanced tests. But the Kameleoon team can help you if you don't have the skills in your company
Kameleoon is a pioneer in marketing AI
- Intuitive interface
- Advanced personalizations based on clients' interests
- Support team's skills and availability.
- Constant innovation
- help from the Kameleoon technical team on some of the most advanced personalized experiences
If you want to determine conversion intent in real-time, Kameleoon uses AI to predict your visitors’ intention in real-time and drive transformational revenue growth.
- It's perfect for A/B testing. Let's you create as many variations as you want.
- Easy to manage back office.
- Great support with an always-available contact person.
- Fast response to requests.
- You can also code tests on your own.
- If you make changes to the code in the back office by your self, chances are the code gets overwritten by a code push from the dev team. This happens only if you are working simultaneously on the same test, but I wish there were some kind of diff tool so that my changes would still apply.
- Easily test color changes of CTA, wording, message, layout, etc.
- No need of technical skills (no IT team in the company).
- The personalization tool is very powerful.
- Easy to install and connect with other solutions
- Constant innovation
- Complete solution
- Advanced campaigns may require coding skills
- The reporting could be more specific
Why an online media needs A/B testing
- Fast and reliable results
- Great training to use the tool
- Available consultants when needed
- Visual editor
- Maybe the visual editor could be a little bit more complete so that we don’t have to code anything?
To grow, always put the customer first
At Europ Assistance, we’re dedicated to making sure our clients are safe and happy, providing them with personal assistance and insurance services in all of their life circumstances.
We’re using Kameleoon to A/B test and improve our website and to personalize the experience of our visitors. This last bit is essential to us as our clients have very different needs.
- Easy to install and to master.
- Support team's skills and availability.
- Segmentation possibilities.
- Kameleoon's back office could collect our analytics data
- I would love the tool to give us recommendations on the type of tests and/or personalization we could run.
Improve your conversion rates with Kameleoon
- Kameleoon is really a tool built for marketers. It’s very easy to install and use. In a few minutes you can launch A/B tests and personalizations on your own.
- Kameleoon’s team provides us with quite good advice on their blog. Every month we have new questions and they always come up with new ideas of best practices which are pretty useful.
- Kameleoon is very helpful in helping us implementing our most complex tests and campaigns.
- Even if we really don’t want to involve our IT department in our marketing actions, we sometimes have to call them to add CSS or JS code.
- If you have a technical person on your team, you will be just fine, but if not, you will have to involve IT people or ask Kameleoon’s team to help you create your tests.
Easy to use!
- The ability to recognize different types of visitors and offer different experiences.
- The visual editor of Kameleoon is simple and easy to use.
- Training and the consulting that follows are also great.
- Advanced personalizations might require some coding resources. Could it be simplified?